brand extension
美 
英
英漢解釋
例句
eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.
可口可樂公司本應聰明一點，讓老牌可樂照賣不誤，同時將新口味可樂作為品牌延伸推向市場。
Finally perceived fit was an intervening variable between the similarity and brand extension evaluation.
延伸相似度則完全透過知覺契合度影響品牌延伸評估。
They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.
他們可以考慮品牌擴張——這不是一個巨大的跳躍，在銷售力量的步調范圍之內。言下之意，不是問題。選
Brand extension relates to what can be transferred into the new extended product in the present brand equity.
而且品牌的可延伸性與現有品牌權益中可以轉移到新的延伸產品中的因素有關。
Based on the concept of brand extension, this paper reviews and collects the latest research results at home and abroad.
本文從品牌延伸的概念出發，對國內外近年來關于品牌延伸的最近研究成果進行了回顧和整理。
Conventional brand evolution strategies include brand consolidation, brand extension and brand promotion.
常規的品牌進化策略包括品牌強化、品牌延伸和品牌促進。
The displacement of corporate brand is strategic activity and has special characteristics, which completely differs from brand extension.
企業品牌位移在本質上是企業的戰略性行為，與企業品牌延伸等有著根本的區別。
Similarly, China's first cashmere sweater businesses--Lotus also embarked on the road of brand extension.
無獨有偶，中國首家羊絨衫企業——雪蓮也走上了品牌延伸之路。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
在實證分析中，首先利用T檢驗驗證了品牌延伸前后消費者品牌信任和品牌忠誠的變化。
Although brand extension can benefit enterprises in many ways, they also bring potential risks.
品牌延伸可以為企業帶來諸多好處，但也有其潛在風險。
Therefore, it is key to judge whether brand extension is favorable in a given situation.
因此，在特定情況下，判斷一個品牌延伸是否有利，成為了重中之重。
Along with multi-field operating , brand extension strategy is extensively used by enterprises.
隨著多角化經營的普遍擴展，品牌延伸策略愈來愈廣泛的被企業使用。
But its gains or losses must be objectively evaluated so as to make good use of the brand extension strategy.
但是必須客觀評價其利弊，以更好的利用品牌延伸策略。
The brand extension is the forefront theory of brand research.
品牌延伸策略是品牌研究的前沿理論。
The higher evaluations in above, the higher brand trust of brand extension.
以上愈高評價，愈信任該品牌延伸。
The more affective commitment with core brand, the higher brand trust for brand extension.
母品牌愈多感情的承諾，愈信任該品牌延伸。
The more affective commitment with brand extension, the higher brand trust for core brand.
品牌延伸愈多感情的承諾，愈信任該母品牌。
The more emotional connection with brand extension, the higher brand trust for core brand.
與品牌延伸愈多情感關聯，愈信任該母品牌。
The more emotional connection with core brand, the higher brand trust for brand extension.
與母品牌愈多情感關聯，愈信任該品牌延伸。
Therefore, from the consumer's perspective the brand extension is more theoretical and practical value.
因此，從消費者的角度研究品牌延伸更具有理論和現實價值。
The higher credibility of core brand, the higher brand trust for brand extension.
母品牌的可信性愈高，愈信任該品牌延伸。
The higher credibility of brand extension, the higher brand trust for core brand.
品牌延伸的可信性愈高，愈信任該母品牌。
The higher involvement level with brand extension, I would trust the brand more.
和品牌延伸愈多牽連，我會愈信任該品牌。
The higher brand loyalty of core brand, the higher brand trust for brand extension.
對母品牌愈忠誠，愈信任該品牌延伸。
The higher brand loyalty of brand extension, the higher brand trust for core brand.
對品牌延伸愈忠誠，愈信任該母品牌。
And as for scale economic benefit of brand extension strategy, has been widely applied.
而作為獲取規模經濟效益的品牌延伸策略，得到了廣泛應用。
Thus, how to effectively use the brand extension strategy is the key to survival and development of luxury brand.
可見，如何有效應用品牌延伸策略成為奢侈品品牌生存與發展的關鍵。
A good domain name is your site inherent brand extension and the !
一個好域名是您網站固有品牌的延伸和增值！
In recent more than ten years, in the researches of brand extension the research model of Smith and Park is very remarkable.
在近年的品牌延伸研究中，史密斯-帕克的研究模型尤為顯著。
Brand Extension and Barrier to Entry: the Case of Chinese Daily Chemical Articles Industry
日化用品行業的品牌擴散與市場進入壁壘
budget hotel; developing model; franchise; brand extension; merger and acquisition; prospect;
經濟型酒店；發展模式；特許經營；品牌延伸；兼并收購；前景；
Brand Extension - Going Beyond Original Product Category into Unlimited Opportunities
品牌延伸：跨越產品類別，打造無限商機
Theoretical Study and Application Strategies for Enterprise Brand Extension
企業品牌延伸的理論研究與應用策略
Review of the Advantages and Disadvantages of Brand Extension and Brand Extension Performance
品牌延伸利弊與延伸績效述評
brand personality; brand extension; vertical brand extension; humanlity; trendiness;
品牌個性；品牌延伸；垂直品牌延伸；仁和；時新；
The Relations between the Brand Positioning and Brand Extension
論品牌定位與品牌延伸的關系
Discussion about Brand Extension Tactics Influenced on the Brand Establishment
淺析品牌延伸策略對品牌建設的影響
Experimental Study on Influence of Brand Association on Brand Extension Evaluation of Garment
品牌聯想對服裝品牌延伸評價影響的實證研究
Advertising Persuasion for Brand Extension: Revising the Dual Mediation Model
品牌延伸條件下的廣告說服——雙中介影響模型的拓展
The Strategic Management of Brand Extension: Analysis, Plan, Execution and Control
品牌延伸戰略管理——分析、計劃、執行和控制
